SOCIAL MEDIA

  • Content Strategy and Creative Direction

  • Social Content Creation - graphics, caption copywriting, curated brand adjacent content, static imagery, UGC and video

  • Community Management

  • Reputation Management - Yelp, Trip Advisor reviews

  • Customer Service - via social and email

  • Paid Media | Social Advertising - Facebook ads, Twitter ads, Pinterest Promoted Pins, Youtube ads, Linkedin ads, Snapchat ads, filters, and lens (both nationally and locally), Instagram ads, Instagram Stories ads

  • Influencer Marketing

  • Campaigns - ideation through execution both natively and via third party applications

  • Google Analytics | Reporting - Pixel Implementation (both backend and Facebook), UTM codes, metric analysis and reporting

DIGITAL MEDIA

  • Digital Marketing Strategy

  • SEO - keyword research, persona build outs, audits and ongoing maintenance both locally and technically with analytics and reporting

  • Content Marketing

  • PPC and Programmatic Advertising (DSP, SSP) - Google, Oath (formerly YAHOO) and Bing

  • Email Marketing

  • Google Display Network Advertising (formerly Google Adwords)

  • Amazon Ads

GRAPHIC DESIGN, BRANDING + WRITING

  • Graphic Design - Adobe Creative Suite

  • Copywriting - caption, advertorial, subject line

  • Squarespace and Wordpress website design

  • UX | User Experience Journey audit (from social to website)

  • Blogging- Wordpress, Tumblr

  • Newsletter - creation and share out via MailChimp, Constant Contact